Products
Software built around how your industry actually works — productised for a trade, rather than rewritten from scratch for every client or bent out of a general-purpose tool that was never meant for it.
The short answer
Software built around the work of one particular trade, rather than around a general model of customers and deals. General business software models a contact, a deal and a task, and asks every industry to describe itself in those three words. Industry software starts from what the trade actually runs on, and treats those things as real records with their own rules.
The test is simple. Take the thing your business genuinely worries about — the dependency that blocks everything downstream, the money you are out of pocket on, the item you are legally responsible for while it is in your possession. Then ask whether your current software has a word for it, or whether your team keeps that in a spreadsheet, a diary and somebody's head.
Where the answer is the spreadsheet, general software has not failed you through poor quality. It has failed you because it was never built for the job. That gap is the only reason to build industry software at all.
Two different things
They get conflated constantly, and it costs people money. This is the distinction we work to, and we will tell you which one your situation calls for.
It is worth establishing which you are actually looking at before anyone quotes, because the difference is not a detail — it is the difference between a subscription and a development project.
How it is bought
The same software, arriving three different ways. We have a preference, and it is the middle one — but only because of what it does to the work, not because it is the larger project.
You already have a website you are happy with, and what you actually need is the system behind it. The product runs on its own.
The stronger version, and the reason we build software at all. The public side and the operational side are designed as one route rather than two things that email each other.
The product is the starting point, not the ceiling. Where your firm does something the product does not model, that becomes development work with a scope and a price.
The range
Each was built for one industry and models that industry's actual work. None of them is another with the labels changed.

For independent funeral directors. Enquiries, arrangements, people in your care, a paperwork chain where each document depends on the one before it, the funeral day, accounts with disbursements kept separate, and pre-need plans.
ArrangementsPaperwork chainIn our careAccounts£120 / monthSee Berevia
For vehicle recovery operators. Enquiries, a dispatch board of live jobs from unassigned through to delivered, units and drivers with their compliance dates, the job book, trade accounts on terms, invoicing and the money behind it.
DispatchJobsFleetDrivers£90 / monthSee Recovery Desk
For independent estate and letting agencies. Enquiries, properties, the sales pipeline and sale progression, lettings and tenancies, rent and client money, deposits, maintenance, compliance and due diligence records — organised around what needs attention today, what is due this week and what is in the diary.
TodaySalesLettingsTenanciesClient moneyFrom £120 / monthSee BranviaBerevia treats a paperwork chain with dependencies as a first-class record, because a funeral cannot proceed until specific documents exist in a specific order. Recovery Desk treats a live job with a unit against it and a waiting time running as a first-class record, because a recovery is measured in minutes and belongs to a vehicle. Branvia treats the working week itself as the primary view, because an agency is judged on what got chased today rather than on what is filed. None of those is a field you can add to a general system and be finished.
The range, honestly
Three is a small range, and listing it as a range at all is only worth doing because every entry is real. There is no fourth waiting behind a coming-soon label.
If your industry is badly served by the software available to it, that is worth a conversation — see the industries we build for, or start with what your current tools force you to work around. Where the answer is a website and a couple of integrations rather than a system, we will say so; that is website design and business automation, and it costs less.
FAQs
The spreadsheet beside the system, the thing nobody can look up without asking, the number that is wrong because two tools disagree. That is the conversation worth having, and it decides whether you need a product, a project, or neither.
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