Solicitors & law firms
Central Systems designs and builds new websites for solicitors, and redesigns existing ones. The job is the same either way — help someone with a legal problem work out whether you are the right firm, and get their enquiry to the right team with enough detail to act on.
What do you need help with?
Routed
The job of the site
A solicitor’s website should do more than look professional. For the person reading it, it has to make clear what the firm does, which service applies to their situation, who they would be dealing with, and how to take the next step. For the firm, it has to bring enquiries in with enough information to act on, send them to the right team, and stay practical to keep up to date.
Someone looking for a solicitor usually has a situation rather than a service name. The site has to help them work out which of your practice areas their problem belongs to before it asks them for anything.
Who does this work, what happens next, how you charge, and where you are. A firm that answers those plainly on the page spends less of the first call proving it exists.
Time spent on work you were never going to take is time not spent on work you would. Better questions on the way in are worth more than more enquiries arriving.
A conveyancing quote, a family matter and a commercial dispute have almost nothing in common. One “contact us” page treats them as though they do, and whoever watches the inbox pays for it.
Read on a phone, often out of hours, often in a hurry. If the only route in is a downloadable form or twenty required fields, that is where it ends.
Fee changes, a new starter, a practice area you have started taking on. If a small update needs a developer and a two-week wait, the site drifts out of date and the firm quietly stops trusting it.
Two ways in
Both are core work for us, and we will tell you honestly which one your firm needs. The difference is not budget — it is whether the structure underneath is worth keeping.
For a new firm, a merger or a rebrand — or a site so far from what the practice now does that keeping it is the more expensive option.
For a firm whose site still functions but no longer represents the practice — dated, awkward to navigate, poor on a phone, or quietly burying half of what you do.
Where the structure underneath is sound and the shortfall is capability, a redesign is usually the lower-risk piece of work, and it keeps the visibility a full rebuild puts at risk. That conversation happens before the quote, not after it. If you want a read on your current site first, the free website audit is a reasonable place to start.
Structure
Most solicitor websites are built as a five-page brochure with one “Services” page listing everything the firm does. That single page has to explain, and be found for, work that has nothing in common. Giving each practice area a page of its own is the structural change that does the most.
/Home/services/Practice areas — index/services/conveyancing/One page per service you offer/services/family-law/Its own audience, its own questions/services/wills-and-probate/Written for the person, not the profession/services/…/Employment, commercial, disputes, injury — whatever you actually do/our-people/Solicitor and team profiles/our-people/<name>/Role, background and the work they take/offices/One page per office, with its own contact route/fees/How the firm charges, in the firm’s own words/contact/A routed enquiry rather than one formIllustrative structure. The routes, the labels and the depth are decided with you — a single-office firm with three practice areas does not need the same tree as one with four offices.
A practice-area page is not a paragraph under a heading. It is the page that has to answer, on its own, whether your firm is the right one for this particular problem — because for most visitors it is the first page of your site they will ever see.
Conveyancing, family law, wills and probate, employment, criminal, personal injury, commercial, property and dispute resolution are the areas we see most often. No firm offers all of them, and plenty of firms do work that is not on that list at all. The architecture is built from the services your firm actually takes on — we work that out with you rather than assuming it.
Enquiry capture
A single contact form flattens every kind of enquiry into one message that somebody has to read, interpret and forward. The alternative is not a longer form — it is one short question first.
Nothing on the website tells a visitor what their legal position is, what they are entitled to, or what they should do next. It establishes what kind of matter this is, so the right person at the firm can respond to it. Anything that would amount to legal advice stays with the solicitor, and we design these journeys on that basis.
Where it earns its keep
None of this is standard and none of it is included by default. Each one is worth doing only where it saves the firm real work, or answers a question a visitor genuinely has — and we would rather talk you out of the ones that do not.
A short set of questions per practice area, so an enquiry arrives with enough detail to be actioned rather than investigated.
For the visitor who knows their problem but not the legal name for it. They describe the situation and arrive at the right practice area.
Preferred times and a call-back window captured up front, rather than a phone number and a hope that both ends are free at once.
Where a matter genuinely needs something up front, collected through the site properly instead of as an email attachment nobody can find later.
For work that is genuinely priced by rule — conveyancing against a purchase price, for instance. Built from your own fee scale, and only where an honest figure can be given.
Structured questions that help someone see whether a service applies to their situation — written as information, never as an opinion on their case.
The person knows their enquiry arrived, who has it and when to expect a reply. The firm gets a nudge on the ones that have gone quiet.
Enquiries landing where the firm actually works. What that connection looks like depends entirely on the system — we check before quoting it.
Which practice areas people actually arrive for, and where enquiries are being lost. Measured, so decisions about the site stop being guesses.
Automation earns its place on a solicitor’s website in the dull parts: moving an enquiry to the right place, telling somebody it arrived, and reminding a person that they said they would do something. It is not the headline here, and none of it gives anyone legal advice.
More on how we approach this: business automation and AI integrations.
Case and practice management systems vary enormously, and several have no usable interface for this at all. If connecting the website to the system you already run matters to you, raise it at the first conversation — we will tell you plainly whether it is already covered, whether it is custom work carrying its own cost and risk, or whether it is something we would decline.
Being found
Someone looking for a solicitor searches for the problem and the place. The pages that earn visibility are the ones where a service the firm genuinely offers meets somewhere it genuinely works — not a page generated for every possible combination of the two.
/services/conveyancing/<town>/Earns a page when the firm genuinely acts on purchases and sales there, and there is something local to say — the market, the searches, the way that council handles things.
/services/family-law/<town>/Earns a page when you have an office there and a team that takes this work, so the page can name the people rather than repeat the service description.
/services/wills-and-probate/Most services only need one strong page. Splitting it by location before there is anything different to say makes both versions weaker.
Where this goes further: SEO & growth.
Beyond the website
If an off-the-shelf CRM does not fit how your firm works, we can build a bespoke management system around your actual process. Central Systems does not sell a solicitor CRM product — there is no such product to buy from us. What we do is build software to order, for firms whose working week is the real problem rather than the website.
Most firms should try the off-the-shelf option first, and we will say so where that is the honest answer. A bespoke system is worth considering once a firm has already outgrown or worked around what it has: when the process everyone follows lives in somebody’s head, when the same information is typed into three places, or when the system in use is dictating how the firm works rather than the other way round.
These are the kinds of thing we can build. None of them is a product sitting on a shelf — each is scoped, specified and quoted against how your firm actually operates.
This is business software built to a specification we agree with you. It is not a regulated legal case-management product and we do not present it as one. Anything carrying compliance, client-money or regulatory obligations has to be specified, built and validated for your firm specifically — and that is a conversation to have before any of it is scoped, not during the build.
Related: CRM & business systems, business automation and bespoke industry software.
Working with us
We are not going to claim legal-sector specialism we cannot evidence. What we do is build websites and business systems for organisations whose work arrives as enquiries and has to be handled properly — and we are straight about the limits of that.
The website, and what happens to an enquiry the moment it is submitted, are the same problem. Most of the industry stops at the form and hands you an email.
The structure comes from your practice areas, your teams and your offices. There is no solicitor template here waiting to have the colours changed.
Domain, hosting, the site and full administrator access, on standard technology you could hand to a different developer tomorrow without anybody’s permission.
The calculator that cannot give an honest figure, the integration that does not exist, the rebuild where a redesign would do. That conversation happens before the quote.
Straight answers
Next step
Which practice areas bring in the work, what happens to an enquiry once it arrives, and which part of that is visibly costing you. We will tell you honestly whether the answer is a new website, a redesign, or something that is not a website at all.
No cost for the first conversation, and a fixed written quote before anything starts.